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This website kw-purvis.co.uk states the following, "Civil Engineering and Custom Plant Hire." Our analyzers analyzed that the website also stated " In business since 1966 a business you can trust." The Website also stated " The company supplies a large selection of operated plant to the construction industry throughout Tyne and Wear, Northumberland and the Scottish Borders. We also carry out civil engineering works which include demolition and excavation. foundations, drainage, road construction and reduce level. Contact the Quarry Weighbridge. 2 Peth Stables, Walkergate." The website's header had Plant hire as the most important search term. It was followed by civil engineering, excavation, and Bull Dozer which isn't as highly ranked as Plant hire. The next words they used was Track shovel. Low Loader was also included but will not be understood by search engines.